I have worked in the publishing industry for fifteen years, specialising in marketing and communications, working with and establishing children's and youth talent. I was an early innovator of digital and social media in the industry, and have proven success in creating and growing brands. Whether building from the ground up or taking on an existing talent and building their profile, I strive to achieve fantastic results.
I have worked across a number of talents including Dame Jacqueline Wilson, Maz Evans, Natasha Devon, Chris Riddell, Jennifer Niven, Tomi Adeyemi, Rainbow Rowell, Frances Hardinge, Sue Hendra & Paul Linnet and Judy Blume. I have built and developed the success of major brands including Supertato, the Treehouse series, Aliens Love Underpants, Dork Diaries and Adventures on Trains. I've advised on brand strategy and led marketing delivery for celebrity authors including Mrs Hinch, Ben Miller, Rochelle Humes, Dougie Poynter, Gemma Cairney, Chris O'Dowd, and more.
I have strong expertise in high-reach digital campaigns, innovative social media strategies including TikTok. I will always produce highly commercial brand campaigns that guarantee results and drive sales success for your brand. I specialise in devising innovative partnership activity with major consumer brands including McDonalds, Twitter, Save The Children, WWF, KidZania, BBC Education, Go Ape, Tatty Devine, The Mix, and many more.
I have won and been shortlisted for major industry awards including the Bookseller Marketing Awards, BMS Campaign Awards and PPC Campaign Awards.
I'm very passionate and excited by what I do, and pride myself on delivering the best campaign execution, creative and brand identities, for trade and consumer.
I have worked with most of the major publishers, and my clients include: