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LOOK WHAT YOU MADE ME DO, is out now, published by Simon & Schuster. A must-have handbook for all Taylor Swift fans and fandom lovers!

What does it mean to be a fan? If you're a Swiftie, you know that it takes commitment and dedication to be in a fandom. And there's nothing more rewarding than sourcing Taylor Swift news and updates, anticipating new music and meeting fellow fans. But fan culture today is more intense than ever, from trolling to stalkers to online warfare.

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So how did we get here?

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Discover the history of the first fandoms, the many Eras of Taylor Swift, the politics of celebrity and cancel culture, and above all: why being a fan is so special. Featuring interview with key Taylor Swift fans and celebrity culture icon DeuxMoi and the founder of Swiftogeddon, this book is the ultimate guide on how to be a fan.

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You can find out more about, and get your copy of, LOOK WHAT YOU MADE ME DO here.

For any events queries or journalism commissions or features, please email me directly on kat@katmckenna.com.

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NOTABLE WRITING/GUEST SPOTS/FURTHER READING

 

Parasocial Media, my weekly pop culture Substack: read here

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The Bookseller: Taylor made, on The Eras Tour Book and celebrity publishing: read here

The Bookseller: Publishing's hiring problem, the marketer's views: read here

Good Housekeeping: "I could have sworn at times it was just me and her" - on The Eras Tour: read here

Full Coverage podcast with Lindsey Kelk: Taylor Swift beauty special: listen here

Flop Culture podcast with Fionnuala Jay: On folkore and evermore: listen here

Star Quality podcast with Satu Hämeenaho-Fox: Brat remix review: listen here

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